Writer.Blogger.Dreamer.

Posts tagged “small businesses

IndieGoGo vs. Kickstarter & How You Can Support Local Businesses

Dear Juliet C Obodo,

Unfortunately, your project, City Guides to the Best Cafes to Write, Blog & Study, was not successfully funded. Because funding on Kickstarter is all or nothing, all pledges have been automatically canceled.

We understand the hard work that goes into running a project, and we hope it helped to build connections with your community.

Best,
Kickstarter Staff

Bad news-my first Kickstarter project wasn’t a success. Good news-I know why.

It wasn’t that I didn’t want it to succeed, I just didn’t help it out much. I sent out a few tweets, posted it on Facebook and even had a link to my campaign on my column, Reader’s Retreat, for IndieReader.com. But I wasn’t proactive about marketing it. I think it may have had something to do with my pride & the fact that Kickstarter is all-or-nothing.

I didn’t want to be a virtual panhandler and it would have crushed me if we were $3 short of our goal and didn’t get the funds.

But after talking with my team, we’re giving it another shot. This time with IndieGoGo, “A Collaborative Way to Fund Ideas.”

This project is important and has to succeed because not only is it useful (hello the best cafes to write, blog or study), but it’s also charitable. We’re giving free press to independent and small business owners.

How many times have you discovered a gem of a place only to find its doors shuttered after only a few months. Not because it was a terrible eatery, but because not enough people knew about it.

Our guides will also feature inspirational itineraries with local landmarks. <—-Great idea huh?

Why go with IndieGoGo instead of creating a new Kickstarter project?

1. Even if you don’t reach your goal, you keep all of the money raised minus a IndieGoGo fee.

2. They’re international. (If you want to sell travel guides you’re going to need tourists)

Caveat: Backers may be concerned that if we don’t hit our goal they won’t get their perks.

Not a problem. The project will move on even if we collect $1 so there is no problem and no risk for any of the supporters.

This is happening, it may take longer without all of your support but it’s happening!

Click the link below and help get us there!

J*


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